House of the very island's royal club division middlesex but the question is where are you, now???

is a cooperation of four individual designers rooted in a network of underground artists, musicians and film-makers in Vienna. A therefore widely influenced notion of clothing is at the heart of our work, that lays it's formal accents on the bricolage, the deconstruction and reconstruction of given dresscodes. Combining our individual emphasizes, every collection forms a conceptual unity including a short film presented along with it.

Each of us having a specific approach, we nevertheless share basic ideas and believes like the concern with ecological sustainability, with the social and political discourses surrounding us and the profound need to get rid of the stereotypes created by these discourses. The cultural construction of reality and identity, especially the issue of gender and it's performance is crucial to all our approaches towards a fashion statement. Created through ironic distortions and citational shifts, our clothes are meant to suit all genders and give way to individual expressions.

The question marking the end of the label's name should be read as a constant appeal, adressed to ourselves and adressing those around us, reminding of the continous challenge, the need to position and re-position ourselves within the margins of fashion and outside of it.

the designers:   jakob lena knebl    karin krapfenbauer    markus hausleitner    martin sulzbacher

www.houseofthe.com